Here it is!
Our latest collection is finally live on our completely revamped website. In this blog, we’ll tell you how this collection came to life.
Let’s go back to March 2024. At that time, I was in Byron Bay, Australia—truly the most beautiful place I have ever been. Here, I started brainstorming ideas for our new collection. I often noticed kids at the beach carrying their surfboards on their heads, probably because the boards were too heavy. I thought this would be a fun concept to use as artwork for the summer collection. That same day, I jumped on my laptop to sketch out the idea. Ultimately, it turned out beautifully embroidered on the front of our shirts and nicely printed on our bags!
Now, what should we put on the back? With our brand, we want to inspire you to make your dream life a reality, so we decided to add that message on the back:
CREATE THE LIFE OF YOUR DREAMS.
We also included the coordinates of where this design came to life: Byron Bay. Additionally, we received many requests for tote bags, so we made sure to include those, but with a little twist to make them truly practical. Each tote features a laptop compartment and a small pocket for your phone, keys, or other essentials. Plus, every order over €100 comes with a free tote bag!
We hope you love the collection!
Thank you for your support, and we’ll see you in the next blog! ✌🏼
- already sold out-